Taste the divine. Live the modern way.
Mythos is built like a story you can taste: an experience with pleasure, meaning and designed for people who want to feel light, energized, and proud of what they choose.
Born from a simple idea: Greek yogurt can become a premium frozen dessert that feels as good as it tastes.
The Founder’s Vision
Before Mythos became a brand, it was an exploration.
It started with an Airstream, a moving symbol of freedom, sun and simplicity. But what began as a lifestyle vision soon became something more demanding. Mythos was never meant to be another “healthy dessert.” It was meant to challenge the category itself.
Born from the vision to create pleasure meeting well-being, the journey did not begin in a lab or behind a marketing plan. It began in the soil. From the Amazon to Colombia, Mexico, Ecuador and Argentina, the search went to the source, meeting farmers, walking the fields, understanding climate, culture and craft. Not as spectators, but as partners.
Because excellence does not start on a shelf. It starts in the earth.
From this conviction emerged a clear philosophy: no shortcuts, no compromise, no “good enough.” A constant pursuit of excellence.
For the founders, going beyond expectations is not ambition, it is a standard. Not perfection as appearance, but perfection as intention.
A Holistic Experience
At Mythos, the product is only half the story. The other half is how it makes you feel.
From the first spoon, the experience feels clean, bright and effortless. What matters is not only what goes into it, but what stays with you after. Energy instead of heaviness. Clarity instead of compromise.
At the heart of Mythos is Greek yogurt, transformed into a frozen dessert that feels indulgent yet light. Made with premium milk and rich probiotic cultures, it is crafted to energize you rather than weigh you down, fitting naturally into an active lifestyle shaped by sunshine, movement and outdoor living.
Mythos stands where pleasure meets balance.
The Mythos promise
Inspired by Hippocrates, the Greek father of medicine, and his belief that
the best medicine for you is what you eat, Mythos keeps one idea at its core: pleasure that helps you feel your best.
It comes to life through four essentials:
- A premium Greek base with a creamy texture and distinctive tang
- Premium milk and rich probiotic cultures to support everyday balance
- Intentional and traceable ingredients
- A brand built on balance, where pleasure feels light and natural
FROM THE CARIBBEAN TO NEW YORK AND BEYOND
Mythos began as a craft-driven journey rooted in origin, built on the story behind every cup.
Now the map is opening up: New York is next, with a long-term ambition to grow internationally while staying true to what defines Mythos: authenticity, craftsmanship, and the pursuit of the purest experience.
